Jewellery Hut – Online Jewellery Store
Category
Silver Jewellery Store
Year
Start 2025
Role
Marketing & Website Development
Website
Project Description
Jewellery Hut, a trusted name in ethnic and bridal jewellery based in Kamla Nagar, Delhi, approached us in early May 2025 with one clear goal — to scale their business online and reach a broader audience. Though their designs had loyal walk-in buyers, they had little digital presence and no structured online marketing funnel.
Within just one month of launch (starting May 9th), our digital campaigns helped Jewellery Hut scale to ₹2,00,000 in revenue with a phenomenal 9x ROAS. Through strategic social media marketing, creative campaigns, and platform-specific targeting, we generated high-intent leads and real sales — all within a hyperlocal market.
- ✦︎ Social media content planning, creation, and management (Instagram & Facebook)
- ✦︎ Ran geo-targeted ad campaigns with WhatsApp lead integration
- ✦︎ Developed high-performing creative assets (reels, carousels, static posts)
- ✦︎ Defined the brand tone for bridal and festive segments
- ✦︎ Consulted on product packaging and brand storytelling for digital platforms
Marketing & Shopify Website Development
Tomto Lemon’s team helped Jewellery Hut establish a clear identity on social media — luxurious, trustworthy, and culturally rich. Our visual design revolved around showcasing product detail, bridal aesthetics, and aspirational imagery to connect emotionally with the target audience.
Though not a website project, our ad journeys and content flows were designed like digital storefronts. From first-glance videos to WhatsApp click integration, every touchpoint was designed for minimal friction and maximum engagement.
With a razor-sharp campaign structure focused on Meta lead generation, we achieved 9x ROAS in just one month. Using interest targeting and localized creatives, we converted browsing into buying and drove genuine revenue impact from day one.
Tomto Lemon’s team curated all captions, taglines, and ad text to reflect elegance, urgency, and cultural connect — striking the right balance between aspiration and approachability.
In under 30 days, we built an engaging feed, ran video-heavy campaigns, and sparked DMs and walk-ins through organic and paid content. Today, Jewellery Hut is no longer just a Kamla Nagar favorite — it’s a growing brand with eyes on a wider digital footprint.
