Why You Can No Longer Ignore Artificial Intelligence in Digital Marketing


Artificial intelligence is growing at a rapid rate. According to an article published, artificial intelligence (AI) combined with other advancing technologies, will lead to more efficient production. The publication predicts that more routine jobs will replace people with machines, leaving more complicated tasks to human beings capable of seeing the big picture and knowing how to interpret problems while offering the solutions.

Digital marketing is already leaps and bounds ahead of the workplace in how artificial intelligence is used to promote business growth. This article will reveal how AI is being used in digital marketing today, and where it will head in the future.

The Use of Artificial Intelligence (AI) in SEO

More than 92 per cent of all Internet searches are performed using Google. That said, the ability to rank your content in Google’s SERPs is a necessary step for most businesses trying to grow. And since Google’s algorithm uses AI coupled with machine learning to understand search intent and rank content according to the user’s needs, organic search strategies must be created by digital marketing agencies with SEO experts who know how to create content favoured by the search engine and that resonates with target customers.

On October 26, 2015, Google confirmed RankBrain, an algorithm running on an artificial intelligence system that self-educates and guesses what searchers meanwhile looking at records and results. Then Google uses the data to present results that provide a better user experience.

Currently, AI is utilized in digital marketing to collect data on ads targeting, to decide the relevancy of content, to perceive customer segments for cross-selling, for streamlining ads campaigns and evaluating which emotional values have the maximum effect on their targeted market.

In order to be found in Google, 70 per cent of your strategy will rely on creating amazing content. Gone are the days where stuffing content with keywords and linking from directories moved websites onto the first page of Google. Artificial intelligence now works with machine learning technology to make Google’s algorithm more human than ever, and in order to stay in the search engine’s good graces, your content must have that human touch. In other words, it must be written for specific audiences, touching on their common needs and pain points, while educating people and providing solutions.

AI Improves Chatbots In Digital Marketing Performance

Over the last year, we saw a huge spike in the use of chatbots. In fact, Larry Kim sold WordStream to pursue his dream of starting a chatbot service (Mobile Monkey). Over the last year, we have learned how AI and chatbots do more to impact how we experience the web, and how the technologies work to create more authentic customer experiences while driving business growth. New advances in technology and software are making it easier for digital marketing agencies to use live chat and bot platforms to generate leads and complete sales. More CRM are creating solutions for integrating chatbot technology into the platform and operating system. In fact, chatbot technology proves to be a valuable asset for all levels of the funnel. From generating traffic off Facebook chat to converting organic traffic on a website into bonafide leads, and to closing deals through sales conversations, chatbot not only work around the clock without the need for human team members to be manning the system on a 24/7 basis, but they also collect valuable data on leads and users that help marketers optimize strategies. Not only can chatbot help organizations save money by potentially eliminating another salary but the technology also allows marketers to focus their time and effort in other areas thus increasing overall efficiency.

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